Case Study
Transforming Keiser University Flagship's Digital Presence
Keiser University, a leader in higher education, partnered with Pacific54 to transform their Residential Campus website. The redesign aimed to modernize the interface, improve usability, and create an engaging platform that reflects the university's vibrant campus life and student-centric values.

Challenges

A comprehensive redesign to address usability, branding, and performance concerns.

Outdated Design

The website lacked visual appeal not reflecting Keiser’s innovative image.

Poor Visual Hierarchy

Information was not effectively organized, leading to user confusion.

Limited Engagement

The site’s static design failed to capture the dynamic spirit of campus life.

Goals

Focused on improving user experience, ensuring mobile accessibility, and aligning the website with the institution’s updated branding while enhancing navigation and engagement.

Create a visually dynamic design that resonates with prospective students.
Establish a clear visual hierarchy to effectively guide users to essential information.
Highlight campus life through engaging imagery and interactive features.

Approach

We focused on a user-first redesign, implementing a mobile-first strategy, streamlined navigation, modern visuals, and responsive design to enhance accessibility and align with the new  branding.

Design analysis and research

Pacific54 conducted an in-depth analysis of the existing design, identifying weaknesses in layout, visual appeal, and accessibility. Feedback from students and families informed design priorities.

Strategic design revamp

The redesign featured vibrant visuals, video banners, and interactive elements to showcase campus life. Clear layouts with prominent calls to action improved navigation, while updated aesthetics and a mobile-first design ensured a seamless, branded experience on all devices.

Implementation

The redesign introduced a cohesive layout with smooth transitions and animations, integrated multimedia like campus tour videos, and improved accessibility for key sections such as admissions and program pages.

Testing and launch

User testing focused on visual appeal, navigation ease, and mobile performance. Feedback guided final adjustments before launching the refreshed design, accompanied by a digital campaign to drive engagement.

Outstanding results

The redesign delivered increased engagement, higher satisfaction, improved mobile performance, and boosted conversions through a user-focused approach.

Modern Design Success

90%

of users rated the new look as “visually impressive.”

Improved Navigation

35%

Clear visual hierarchy reduced bounce rates by 35%

Enhanced Engagement

60%

Time spent on campus life pages increased by 60%

Mobile Optimization

70%

Mobile satisfaction scores rose by 70%

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