Case Study

Transforming user experience on Banesco USA’s website

Banesco USA, a leading financial institution, partnered with Pacific54 to modernize its website. The goal was to address navigation challenges, improve engagement, and create a user-friendly interface aligned with their brand.

Challenges

A comprehensive redesign to address usability, branding, and performance concerns.

Rebranding

Applied institutional rebranding to align visuals and messaging with the organization’s updated identity and goals.

Navigation Issues

Users experienced difficulty locating essential services and information on the site, leading to a less intuitive and frustrating browsing experience.

Mobile Optimization

Resolved poor mobile performance issues to deliver seamless functionality and an enhanced user experience across all devices.

Goals

Focused on improving user experience, ensuring mobile accessibility, and aligning the website with the institution’s updated branding while enhancing navigation and engagement.

Modernize UI to reflect Banesco’s innovative brand.

Simplify navigation for a more seamless user journey.

Enhance mobile responsiveness and user engagement.

Approach

We focused on a user-first redesign, implementing a mobile-first strategy, streamlined navigation, modern visuals, and responsive design to enhance accessibility and align with the new branding.

Research and planning

Analyzed user behavior, gathered feedback, and benchmarked against competitors to define priorities.

Redesign strategy

The redesign focused on intuitive navigation, a mobile-first approach for seamless device compatibility, and organized content to highlight key banking features.

Implementation

The updates featured modern visuals with clean lines and engaging elements, improved navigation menus, faster loading times, and a responsive design for a seamless experience across mobile and desktop.

Testing and launch

Conducted A/B testing and iterative refinements before launch, supported by a promotional campaign.

Outstanding results

The redesign delivered increased engagement, higher satisfaction, improved mobile performance, and boosted conversions through a user-focused approach.

Improved Engagement

45%

Longer session durations and 30% lower bounce rates.

Mobile Success

50%

Increase in mobile user satisfaction.

Higher Conversions

60%

Online account sign-ups grew by 60%.

Positive Feedback

90%

Satisfaction rate among surveyed users.

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