Wedding Venue Owners: How To Set Up Your Facebook Campaign

Wedding Venue Facebook ads are an absolute must. The platform is home to 2.1 billion daily active users (via Statista), and one of the most powerful detailed targeting systems in the world. According to Hubspot, 93% of businesses are active on Facebook, you simply cannot afford to let this digital marketing opportunity go by the wayside. In this article, we will explore the ins and outs of Paid Facebook Ads, how to set up your campaign goals, and everything you need to know to build a successful marketing strategy to get more bookings for your wedding venue.

Setting Up Your Paid Facebook Ads

First things first, open Facebook Ads Manager and login with your account, where you manage your brand’s page. You will immediately see three tabs in the upper bar: Campaigns, Ad Sets and Ads. Next, click on Campaigns and hit the Create button. A window will pop up where you can select your campaign type.Facebook allows you to create a wide range of ad campaigns.

(Source: Facebook)Due to the nature of your business, we suggest setting up a campaign objective for lead generation. You’ll get better leads and more form-fills. Once you've selected your campaign objective, you'll have to determine the daily budget for your ad campaign. This will vary depending on what you've determined works best for your advertising budget, keep in mind that wedding venues have a conversion rate of 82% when formulating your budget, ROI is quite high as a result.You can also set a daily budget for your ad campaigns, so for example, instead of spending $3000 in the span of a month, you can set up a campaign budget of $100 a day. We recommend setting daily budgets due to the fact that you will spend the same amount daily and it’s easier to track and tweak your budget. You can choose between lifetime and daily budgets for your ad campaigns on Facebook Ads Manager.

(Source: Facebook)

Choosing Your Facebook Ad Targets

Next up, it's time to choose your target audience for your advertising campaign. Arguably the most important campaign detail. This allows you to target a larger audience of potential customers. As a wedding venue owner, you're going to want to target newly-engaged couples with disposable income.Facebook Ads Manager allows you to target by age, geographic location, gender, and language as a base. However, the devil is in the details. Detailed targeting allows you to choose other demographics that are key to your ads campaign. You can set your targeted custom audience to people who have changed their relationship status to "engaged". You can also select under "Life Events" newly-engaged and a range from 3 months to 1 year. You can also choose your target audience based on income

(Source: facebook)

Choosing Your Ad Placement on Social Media Platforms

Next, you need to establish where your Facebook ad will be displayed on the social platforms. Go to Placements and choose between Advantage + and Manual placements.Advantage + is the recommended, default setting and will see your ad receive multiple placements and will be seen by a larger audience. If you only want your paid Facebook ads to be seen in select places, select where with manual placements. You can select placements on Facebook & instagram for your ad.

(Source: facebook)

Choosing Your Ad Creative

You have the option to select single image (or video ads), and carousel ads, which allow you to post several pieces of scrollable media. You'll want to choose beautiful pictures and videos of your wedding venue and some real-life photos of weddings hosted.You then fill in your primary text, headline, description, and call-to-action (CTA) and voila your ad is now ready to be displayed. Design Recommendations

• Image Type: JPG or PNG
• Video File Type: MP4, MOV or GIF
• Ratio: 1:1
• Resolution: At least 1080 x 1080 pixels

Text Recommendations

• Primary Text: 125 characters
• Headline: 40 characters
• Landing Page URL: Required

Technical Requirements

• Instant Experience: Required
• Image Maximum File Size: 30MB
• Video Maximum File Size: 4GB

Your completed Facebook Ad will look something like this.

Once completed your ad will display across various advertising channels and social networks. This includes:

• Facebook
• Facebook stories
• Instagram
• Instagram stories
• Facebook Messenger

This allows you to reach potential customers all through the Meta (Facebook) family of apps and networks.

Creating & Installing a Pixel on Your Wedding Venue Website

One of your main marketing objectives should be tracking your click-through rate and conversion rate. Your Facebook analytics can tell you how many people and where clicked on your ad as well as your cost per-click and other necessary information. Facebook Analytics offers a lot of information, you'll need to go the extra mile.

(Source: Facebook)You'll need to install a Pixel on your website or landing page so you can know the conversion rate of your Facebook ad. This gives you the complete picture of your Facebook analytics. The Facebook pixel is a piece of code that you place on your website. It collects data that helps you track conversions from Facebook ads, optimize ads, build targeted audiences for future ads and remarketing audiences who have already taken some kind of action on your Site.To Download Your Facebook Ads Pixel:

1. Go to Events Manager.
2. Click Connect Data Sources and select Web.
3. Select Meta Pixel and click Connect.
4. Add your Pixel Name.
5. Enter your website URL to check for easy setup options.
6. Click Continue.

With the release of iOS 14.5, Facebook was forced to adapt to Apple’s user privacy standards, causing a slight change to the Pixel process. While some steps remain unchanged, there was the addition of a new step.

1. Select the Pixel
   1. This can still be done through Events Manager
2. Open Web Event Configurations
   1. There will be a tab labeled Aggregated Event Measurement and click on the button labeled Configure Web Events.
3. Select the Domain
   1. Click the dropdown icon for the domain and a button labeled Manage Events will appear.
4. Begin Configuration
   1. This is a new step. It lets you highlight most to least important user actions taken on your site.
   2. Select Add Event and then select the Pixel/Custom Conversion you wish to use followed by the Event Name.
5. Web Event Configuration for Lead Generation
   1. For your specific purposes, you’ll want to set up your event configuration for lead generation.
      1. Schedule
      2. Lead
      3. Subscribe
      4. Contact
      5. View Content
      6. Search

Once you have the Pixel code, you will need to install it on your site. Once this is done, you will be able to track actions taken on your site as the result of your Facebook advertising efforts.Facebook Pixels allow you to track your conversions on your website that are triggered by your ad.

(Source: Facebook)

Ad Segmentation

Segmentation means dividing your target audience into groups. Segmentation based on actions people have taken on your website is one of the easiest and most useful ways to segment. This should be a key part of your advertising strategy. Segmentation can be performed as individual campaigns or ad groups targeting specific kinds of users. Once you have your customers divided into groups, you can create personalized ad campaigns that make your paid Facebook ads more effective to their respective target audiences. Using the information you have, you can break down your customer advertising base into a few groups:

• Cold Audiences who clicked your ad
• Remarketing Audiences who have visited your website
• Members of your Custom Audiences.

When you get targeted traffic to your site, you have already done the most challenging and most expensive part of marketing. Once you begin segmenting your ad base, you should see a higher ROI on your Ads. Whether you're targeting new or existing users of your website, blog readers, or people in your custom audiences.

Wedding Venue Facebook Ads With Pacific54

Pacific54 is an aggressive Miami-based digital marketing agency with over a decade of experience in building Facebook ads from inception to completion. We are here to help your business grow. We have a long history of work with wedding venue Facebook ads and have shown strong results in all of our marketing efforts. We build campaigns from the ground up, track campaign performance and adjust accordingly for the most dynamic Facebook ads possible. Make your Facebook Ad campaign by contacting Pacific54 today.